Doctors know all too well the importance of having a positive reputation on the Internet. In the old days, new patients would come to your practice after talking with someone he or she knows. These days, people are much more likely to read up about you on the Internet before they ever even consider making that first phone call.
The image that someone gathers about you from reading popular review websites will go a long way toward dictating how they view you. It is important for physicians to utilize appropriate reputation management strategies as they try to put their best foot forward.
Basic Reputation Management
Reputation management involves the use of a number of different strategies to suppress negativity about you on the Internet. It is almost impossible to actually have something removed from the servers of a search engine, and it is only done under very extreme circumstances. Generally, reputation management companies generate factual, positive content about their clients to put on the Internet. When enough of this content is online, it will edge the negative information out to the 4th or 5th page of search engine results. Since barely anyone reads past the first couple of pages, this is as good as eliminating it entirely.
Protecting Your Image
Of course, physicians are held to a much higher standard than most other professions. A physician can't have content out there that is lacking in humility or the dignity his or her profession represents. As such, physicians need to seek out reputation management from companies that are sensitive to the unique requirements of being a doctor. Above all else, doctors need to work with reputation management companies that can provide excellent results about reputation management for physicians while remaining conscious of these unique needs.
Your reputation is one of the most important assets your business will ever have. A positive reputation can help draw patients to your practice and turn them into long-term clients. A negative reputation can turn people away from your practice. Taking the time to monitor and manage your online reputation now will help save you from negative issues arising down the road. When people can look you up online and see nothing but gleaming recommendations, they are more likely to choose you. Since virtually everyone does online research on their doctors before choosing them, this is a chore that you can't ignore.